Wedding Websites: Everything You Need to Know

Although wedding websites now seem like a non-negotiable part of the wedding planning process, this extremely useful tool has actually only been around since the early 2000s. So if you don’t take advantage of the easy and convenient (and often free!) way to communicate essential wedding day details to your guests, now is the time to change course.

“Very seldom do people come back and watch [a wedding invitation] or remember what they have to do,” says Appy Couple’s Sharmeen Mitha. “This information should be more readily available.”

Meet the expert

Sharmeen Mitha is CEO and co-founder of Appy Couplea wedding website and mobile application platform.

Still, for those new to creating a web page, the process can seem a bit daunting. When should you create the site and how do you share it with your guests? What information do you need to include and how do you organize it all? Read on for answers to these pressing wedding website questions, as well as tips for making your website the best it can be.

Photo by Emily Roberts/Brides

Benefits of Having a Wedding Website

Although creating a wedding website adds another line item to your already long wedding to-do list, the benefits of having one far outweigh this inconvenience. Here are some of the benefits:

  • All your event information will be stored in one place that guests can easily refer to for several months before the wedding. So it’s no problem if a guest misplaces their booking date or invitation, or if they need to access their phone details while travelling.
  • You can digitally collect and manage event RSVPs, meal preferences, and more. (Seriously, who wants to manually enter this information into spreadsheets if they don’t have to?)
  • You can ask guests to enter their address when they reply, making thank-you notes easy.
  • You can quickly and easily update invitees if event plans need to change.
  • Guests do not need separate links to your records, as these details can be added to your wedding website.

Wedding Website FAQ

What information should I include on my wedding site?

When guests attend a wedding, they want to be good guests, says Mitha. Your wedding website is the perfect place to provide the information they need to do this, without having to disturb family members or the wedding party. At a minimum, these details should include:

  • Event routes. Include relevant start times, locations, dress codes and transportation details for any major wedding weekend event that all guests will be invited, such as the welcome party, the ceremony, the reception and the after-party. Keep details about more exclusive wedding weekend events, such as the rehearsal dinner, off the wedding website and confined to guests only. This way there is no confusion over who is included in what.
  • Travel information. Your destination wedding may take guests to a part of the world they’re unfamiliar with, so you’ll want to offer suggestions on the best airports to fly to, as well as transportation, taxi, shuttle and/or shuttle services. ferries recommended. .
  • Accommodation. If you’ve coordinated a hotel block for guests, your wedding website is the perfect place to link to the reservation.
  • Your Registry. Your wedding website is the easiest way for guests to access any gift lists you may have.
  • COVID protocols. Although we are still dealing with the lingering effects of the pandemic, it is best to be explicit and upfront about the health and safety precautions you will take with your event.
  • RSVP. An online guest list tracker will likely be more effective than using RSVP cards through the mail. If you’re requesting RSVPs digitally, be sure to include a page on your wedding website.

When should I create my wedding website?

“We see couples creating sites with us as they set their date and location,” says Mitha. “Our average downtime is at least 12 months.” While it’s ideal to have your URL live before guests receive their save dates, don’t feel pressured to have all the details in place at that time. Most wedding website services allow for constant updates, which means you can add new details as they become available.

How should I share the URL?

Your save-the-date is often the first communication your guests will receive about your wedding. Whether digital or print, you’ll want to include your wedding website URL so guests know from the start where to go for more information about the event.

Your formal wedding invitation is a logical place to re-share the URL, but there’s no need to clutter a beautiful design with a clunky link. Instead, Mitha recommends including the website on a separate insert or detail card that is included in the envelope.

Should I protect my site with a password?

Mitha says yes. Your wedding is a private event, and as such details should be limited to those who will be attending. However, if you belong to social or cultural groups in which it is customary for those not invited to the wedding to send gifts, you may not want to complicate the transmission of registry information through the vine.

Wedding Website Tips

Opt for the custom URL.

If you have the option of creating a custom URL for your wedding website, it’s often worth the effort. A shorter URL, especially one containing your names and a “.com” address, will be easier for guests to remember and will fit better into the minimal space available on paper invitations.

Include information that can be used as an icebreaker.

“There needs to be a sense of familiarity before a guest walks into a wedding,” says Mitha. “All your friends will know your story, but family members and extended guests may not.” For this reason, it’s often a good idea to include sections that explain how you met, highlight key moments leading up to the wedding (including your proposal story!), and introduce your party of marriage. “These are all great conversation starters for guests,” adds Mitha.

Don’t write too much.

At the same time, you don’t want to overdo it with paragraph after paragraph of minute detail. “Too much information can be overwhelming,” says Mitha. “Instead, divide the information into small, easily identifiable sections.”

The tone of your wedding website should be personal and not formal, and the content should come straight from the source. In other words: don’t outsource the job to a parent or wedding planner. (Although you can certainly ask them to proofread before publishing!)

Explain unique traditions.

If your wedding includes cultural or religious traditions that a subset of guests may not be aware of, your wedding website is the perfect place to offer explanations of those traditions, along with instructions for participating in them. . While you probably want to repeat information in the day’s materials, such as the ceremony program, it’s always helpful to give guests the opportunity to debrief beforehand.

Make it mobile friendly.

Almost every wedding website service on the market these days offers mobile-friendly versions of their website templates, and for obvious reasons: people use their phones to access information on the go. By making sure your wedding website is easy to navigate on a small screen, you’ll make it easy for guests to get the information they need when they need it during your wedding weekend.

Enable notifications.

“Notifications and alerts are our number one feature, especially in this COVID world,” says Mitha. If your wedding website service offers this feature, you will definitely want to sign up for it. This way, you can quickly and easily communicate last-minute changes and updates, such as delays in ceremony time or the need to change venues at the last minute due to bad weather.

Take advantage of design suites.

From save dates to thank you cards, the wedding process spans several months before and after the main event. Visual cohesiveness is key to making all the elements look like they’re part of the same event, but luckily many wedding website services make this easier by offering save dates, invitations, and even thank you cards that match the design of their websites. .

Follow up with photos.

If you’re not interested in posting wedding photos to all your social media accounts, but don’t mind sharing images with those in attendance, your wedding website is a great place to upload photos. images or include links to an album afterwards. That way, those who attended the event can relive the memories without worrying that those less-than-flattering late-night dance floor photos will make their way into the mainstream.

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