Premier Bridal Show is a One-Stop Bridal Shop | Feature Articles
POrganizing a wedding, reception and pre-wedding festivities can be stressful, with discussions about dresses, flowers, cake, venue, music and food.
Pasadena’s Premier Bridal Show attempts to alleviate that stress by bringing vendors together under one roof on Sunday, August 14 at the Hilton Pasadena.
Event manager Lynette Jimenez said the salon provided a comfortable environment for the bride and groom and vendors where they could really have in-depth conversations.
“The type of brides we attract, they’re easy to talk to. They’re willing to listen. … They’re open to wedding professionals helping them with their vision,” Jimenez said.
More than 55 vendors will be there, focusing on items and services such as bridesmaid and bridal dresses, tuxedos, cakes, locations, honeymoons, photography and videography, invitations, music, flowers, jewelry, hair, catering, dance lessons, wedding coordination, rings and bridesmaid and groomsmen gifts.
Other peripheral services are also under discussion. These include teeth whitening or dental care, marriage counseling, banking and financial services, health and wellness, eyelashes, augmentation, body sculpting, laser treatment, hydration IV, hair salon, facial, boudoir photography, marriage registry and life insurance services.
Jimenez said the show was designed not just for brides, but for the entire wedding party.
“Premier Bridal Shows tries to capture the hearts of everyone involved in the wedding,” Jimenez said.
The show is aimed at male-female couples as well as same-sex couples.
“Everyone gets married, and our salespeople are open and accepting of that. Everyone is treated the same, when it comes to their packages, their offers, the conversations,” Jimenez said.
The show offers a starting point for those who don’t yet know what they want, what questions to ask, or who to contact for a service they need.
“They have everything in front of them,” Jimenez said.
“They have a starting point with their local stores and wedding professionals, and they can take the ball and go from there.”
Jimenez has found that many couples don’t want cookie-cutter weddings and add personal touches such as donut walls, vintage dresses, or luscious or dry bouquets.
During the event, many vendors will offer product samples or interactive activities such as spinning wheels with prizes or offers.
Some clothing stores set up makeshift changing rooms. In addition to wedding-themed vendors, the event will feature a fashion show featuring fresh styles, a $400 David bridal raffle, giveaways and interactive games with prizes.
“It gives them extra exposure, advertising their business. They also have a booth on the showroom floor, so the DJ will be sure to mention their name multiple times throughout the fashion show. so it sticks to the bride’s head. If they like a dress, they know which booth to go to,” Jimenez said.
A long-time seller, Jimenez makes sure his visitors’ needs are met.
“They arrive as early as 7 or 8 a.m. and the fashion show is at 1 p.m. They talk standing up and probably haven’t eaten anything before arriving. It’s just little bags of chips or cookies, but they enjoy it so much,” Jimenez said.
“What better way to strike up a conversation and say, ‘How are you? How is the foot traffic? We get a little more feedback when we give out food, and they love it.
Jimenez said the show’s setting was also important. At the hotel, vendors and wedding parties can begin to build relationships.
“Once they click and vibrate with the wedding professional, it makes the whole process even easier. I learned that as a professional working on the show myself. There’s nothing comparable to talking to them, joking with them and introducing themselves. You just feel it. They just fall in love with you,” Jimenez said.
“With the makeup, I would do a trial and a wedding day. When I walked in and did the trial, I felt like we were already friends. I would meet the mom. I would meet the sister. I would meet the one who came to the trial, and on the wedding day, I felt like family. They fed me, gave me chocolate. The cat sat on my lap while I waited. … And the next thing you know, she’s letting me know she’s having a baby, and she wants me to do her makeup for her baby shower, or one of the bridesmaids is getting married…. It starts at this wedding show, and it starts with that very first conversation.
First Bridal Show
WHEN: 11 a.m. to 3 p.m., fashion show at 1 p.m. Sunday August 14
WHERE: Hilton Pasadena, 168 S. Los Robles Ave., Pasadena
COST: $15 at the door, 50% off when pre-registering on the website