David’s Bridal Announces Monthly Consumer Analytics Report, The Pearl Report, Now Available For Free Download

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With new data released each month, The Pearl Report by David’s is now available for download at DavidsBridal.com, featuring the latest consumer trends and information.

CONSHOHOCKEN, Pa., September 23, 2021 / PRNewswire / – David’s Bridal, the nation’s leading authority on wedding and special occasions, today announced that it has made its monthly consumer analysis report, The Pearl Report by David’s, available for download at davidsbridal. com.

With new data released each month, The Pearl Report by David’s is now available for download at DavidsBridal.com, featuring the latest consumer trends and information.

First unveiled in April 2021, the Pearl Report is the latest resource added to the retailer’s portfolio of digital tools as the brand continues to grow rapidly in the wedding planning space and positions itself as the industry expert with data in real time, consumer information and trends. All past and future editions will be available for free download from the retailer’s website. Among the findings, the latest report reveals:

  • Bride happiness rose from 58% to 72% in the first 6 months of the year.

  • 16% of brides are unsure of their wedding dates.

  • 95% of those surveyed organize a bridal shower and hen parties in person.

  • Almost half of brides buy their dress within 6 months of getting married.

  • For wedding guests, 60% plan to wear long dresses.

“We love, love, love to listen to it,” said Kelly cook, marketing and IT director. “The Pearl Report allows us to better understand her wants and needs so that we can continue to serve her. It gives us real-time insight into trends and feelings, so we can accompany couples on their journey. and beyond. We’ve learned everything from the ‘Bridgerton effect’ on bridal fashion to brides expressing themselves in black, pink or blue wedding dresses. “

David’s Bridal has continually disrupted the wedding events space by reimagining the way they interact with customers and expanding their products and services beyond bridal gowns. In the past year alone, the retailer has unveiled several innovative solutions that allow customers to interact with the brand in new ways. David’s recently enhanced their conversational marketing strategies by offering 24/7 customer support, a scheduling app and adopted tools that deliver advanced features including their stylist and virtual dating experience, technologies 3D and AR on their website, and the first of its kind Diamond loyalty program with over 700k members. By combining the data from the Pearl Report with their continued focus on the growth of omnichannel operations, the digital tool portfolio and the vast commercial footprint, David’s Bridal has solidified its position as the industry authority on all aspects surrounding marriage. – from “Yes” to “I do it” and beyond.

About David’s Bride
With 70 years of experience in dressing clients for all of life’s special occasions, David’s Bridal is built on the idea that everyone deserves their dream outfit, no matter what their style or shape. , its size or its budget. We believe in inclusiveness, authenticity and empowerment, and our mission is to help everyone find the look that will allow them to be the best and most authentic version of themselves on their day. their wedding or any special occasion. David’s Bridal is dedicated to helping every customer, with the help of online planning tools, experienced stylists and expert tailors to guide them through the buying journey. With over 300 stores located across the United States, Canada, in the United Kingdom and in franchises at Mexico, we offer the convenience of one stop shopping for the entire wedding party and beyond. To learn more about David’s Bridal, visit www.DavidsBridal.com and connect on social media through Instagram, YouTube, Pinterest, Facebook, Twitter, TikTok and LinkedIn.

Media contact:
David’s bride
[email protected]

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SOURCE David’s Bridal, Inc.


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