David’s Bridal Announces Acquisition of Assets of Leading Online Bridal Supplier Directory, Forever Bride™
The acquisition of the assets of Forever Bride is another digital solution from David’s Bridal in its strategic effort to meet the changing needs of the modern couple. It was a year of dynamic growth for David’s; welcoming Forever Bride into David’s family allows the retailer to expand into the wedding and event vendor space to provide even more value to their brides. Forever Bride has been leading the way in online wedding communities since 2010, serving brides and vendors with easy-to-use online planning tools, podcasts, blogs, educational events and local wedding exhibits.
“Forever Bride is unlike any other platform we’ve seen in our industry, and we believe this mobile-friendly, content-driven, community-driven model is exactly where wedding planning is going,” says Jim Marcum, CEO of David Bridal. “Forever Bride means our brides will have unparalleled access to the best local vendors while being able to put some fun back into the planning process.”
“It’s like a one-stop virtual wedding planning blissful place! Brides can search, choose, filter and interact with a curated list of trusted vendors for her magical day,” says Kelly Cook, director of marketing and information technology for David’s Bridal. “Most importantly, Forever Bride provides an incredible platform for every vendor in the Minneapolis/St. Paul market, which serves the bride, to join her and tell their story. Ashley’s passion, energy and dedication to not just brides but all wedding vendors is unparalleled. Forever Bride is another way to serve her, and Ashley is the perfect industry leader to lead that at David.”
“Our mission is to foster meaningful and lasting relationships between couples and sellers, based on trust,” says Ashley Hawks. “It’s not a website full of ads; it’s a real experience with real people who care about creating magical moments. Going forward, that means more helpful business resources, more local vendors fabulous and more planning tools (PLUS fun savings and giveaways!) We couldn’t be more thrilled to join the David’s Bridal family.”
David’s Forever Bride is a free online planning resource for brides in the Minneapolis/St. Paul market to see trusted local vendors in all categories, photographers, locations, makeup artists and unique wedding gifts! Plus, with the support of over 300 David’s Bridal stores nationwide, ForeverBride.com will continue to evolve to better serve vendors and brides alike.
Interested in having a featured wedding business? Join for FREE at https://foreververbride.com/vendor/join or via email [email protected] for more information.
About David’s Bride
With 70 years of experience dressing clients for all of life’s special occasions, David’s Bridal is built on the idea that everyone deserves to have their dream outfit, regardless of their style preference. , shape, size or budget. We believe in: CELEBRATING all of life’s magical moments, INNOVATING so that we always serve it, CUSTOMIZING everything so that everything is done its way, DESIGNING the most luxurious designs and details, and finally, KINDNESS – so that she doesn’t have to worry about anything. Our mission is to help everyone find the look that will allow them to be the best and most authentic version of themselves on their wedding day or for any special occasion. David’s Bridal is dedicated to helping every client, with the help of online planning tools and resources powered by Blueprint Registry and Rustic Wedding Chic, knowledgeable stylists and expert touch-up artisans who will guide them through the wedding journey. ‘purchase. With over 300 stores located across the United States, Canadain the United Kingdom and in the franchises of Mexico, we offer one-stop convenience for every magical event in her life, including weddings, Quinceañera, graduations, prom, communications, or just making the world her runway and beyond. Additionally, David recently launched the #frontlinefierce philanthropy program dedicated to amplifying the heroism, fearlessness and bravery of those who serve others in their community. To learn more about David’s Bridal, visit www.DavidsBridal.com, download the planning app, and connect with social media via Instagram, YouTube, Pinterest, Facebook, TwitterTikTok and LinkedIn.
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