Chateau Elan Leverages Segmented Marketing with Tambourine’s Wedding, Spa and Golf Amplifiers
“As one of the region’s premier destinations, Chateau Elan is a world unto itself. With a stunning wedding program, a restorative full-service spa and a legendary 45-hole golf experience, the resort caters to a very wide range of customers—each looking to encounter something a little different during their stay. To market a destination of this scale, it takes more than a one-size-fits-all solution,” said Scott QuintalCRO, Tambourine.
By equipping each of the property’s unique outlets and offerings with a bespoke approach that speaks to a select audience through immersive storytelling and strategic targeting, Tambourine has multiplied Chateau Elan’s digital marketing efforts.
“We see the concrete results of this partnership every day. Our teams are working harder than ever to follow up on calls for tenders, which have increased by almost 50% compared to a typical period. Even on the phone, we hear people mentioning website by name. It’s a huge testament to the power of this partnership,” said Keith ManningSenior Vice President of Asset Management for Wheelock Street Capital.
About Chateau Elan
A luxurious, award-winning winery, resort and residential community located in the hills of North GeorgiaChateau Elan features 3,500 acres of relaxation spanning over 50,000 square feet of event space, as well as multiple restaurants, professionally staffed golf and racquet clubs, a world-class spa and Viking® Culinary workshop.
About the tambourine
Tambourine continues to shake up the hospitality industry with marketing solutions for hotels, resorts and destinations worldwide. The company’s emergence as a market leader in branded hotels and independent hotels is testament to its core values: putting customer service at the center of attention, setting the standards for corporate website design, hotels and make successful digital marketing easier and more profitable for its valued partners.