5 millennial wedding trends to watch in 2022 | fashion trends
The closures following the ongoing Covid-19 pandemic were a blow to those who had planned their weddings and made pre-bookings for these dates, but it was a bigger shock to those who love big Indian weddings. traditional. As countless wedding functions were pushed back later and delayed until the coronavirus subsided, couples ultimately gave in to the concept of only 50-200 people making it to the wedding per protocols given that the pandemic was raging.
Three months into the new year 2022, we are all hoping for a fresh start after facing the financial, emotional and mental toll of the pandemic outside of the physical. As we enter the third year of the coronavirus pandemic, the concept of a dream wedding has been redefined even though lockdowns and travel restrictions have now been lifted.
Given our recent brush with the uncertainties that have gripped even the wedding ecosystem, couples are now opting for new-age wedding formats like offbeat weddings where guests are invited in batches or hybrid/intimate weddings, while that a large part are waiting for the Covid-19 wave to settle down to celebrate their marriage in the traditional format of large Indian weddings.
In an interview with HT Lifestyle, Anam Zubair, Associate Director of Marketing at WeddingWire India (part of The Knot Worldwide) shared, “It is true that this pandemic has redefined the concept of a dream wedding. It’s no longer just about scrumptious menus, flashy decor and extravagant events, but rather about reflection, personalization and celebration with loved ones.
She added, “In my opinion, millennial couples have a huge role to play in redefining this new wave of Indian marriages. Their inclusive nature and caring has transformed the way weddings are viewed in India. In addition to this, their nature opting for convenience and comfort has opened the doors to technological innovations. Due to these factors, we have witnessed trends such as non-saaya marriages, enduring marriages or even metaverse marriages. In my opinion, 2022 will transform the wedding industry even more.
She listed 5 millennial wedding trends to watch in 2022, as they are set to take place this year:
1. Weddings focused on WedTech-
The pandemic has revolutionized the way Indians experience weddings and the wedding planning process, with the rise of WedTech being central to this experience. With WedTech, couples and families realized they could do it all online in one place – from selecting wedding invitations to finalizing mehendi wala to pre-screening venues, all in one place. which made them realize they could drastically reduce the time and effort required for the planning process.
This trend has particularly accelerated among young millennial couples. According to a 2020 analysis, there were around 250,000 to 300,000 couples in India who used the internet to find wedding vendors at that time. Now, with the onset of the pandemic, the number has only increased. 2022 will be a defining year for the WedTech industry.
2. Hybrid/New Format Weddings-
Weddings, large or intimate, are unique celebrations. However, in times of a pandemic, the current choice seems to have shifted from large events to various smaller versions, from large physical weddings to hybrid weddings, keeping everyone’s safety as the top priority. Hybrid weddings essentially combine in-person and virtual elements. It helps couples and families follow social distancing guidelines while planning their dream wedding with loved ones present.
From setting up live streaming to delivering food to guests attending remotely, weddings with a mix of in-person and virtual celebrations are trending right now, we will also see more of this trend in the near future. . However, nothing can replace big weddings in India and majority of people will still opt for it but currently the concept boils down to small personal and intimate weddings keeping in mind the restrictions and all the precautions of security.
3. Customizations and Customizations –
Over the past decade, we have seen that personalization has become essential for weddings. With each passing day, couples opting for a personalized decoration, hashtags or rituals multiply. As 2022 approaches, this will only increase further. Especially the hashtag trend. It has exploded into the world of social media and has almost become a wedding ritual these days.
Brides-to-be are flooding social media with so many of these tags. Some even hire professionals to make sure their bridal codes stand out. The statistics validate the same: our community administrators created more than 40,000 exclusive hashtags for 2,800 couples in 2021, as well as personalizations.
4. Vicination Weddings (destination weddings in the surrounding area) –
Destination weddings have become extremely popular over the past few years. Some of the popular destinations are Jaipur, Udaipur, Mussoorie, Agra and Lonavala. An interesting trend related to destination weddings is that of Vicination weddings – destination weddings in the vicinity. It has seen a significant increase since the pandemic. The main determining factor is the imposed travel restrictions and safety precautions. For example, a couple residing in Mumbai could opt for a wedding in Goa or Lonavala. Similarly, a couple residing in Delhi could opt for a destination wedding in Rishikesh or Jaipur, basically easily accessible locations.
Due to this trend, tourist sites located near metro and Tier 1 cities are gaining ground. In order to experience everything a destination has to offer, it is essential to hire local wedding service providers. The location you choose is not only about the sights, but also about the services available there – it will bring a beautiful and important cultural element to the event.
5. Sustainability at heart
When we talk about Indian weddings or big celebrations this year, couples put sustainability at the top of their priority list. Millennial couples are at the forefront of this shift towards sustainability. They themselves have become more aware of their life choices and they are also urging their families and friends to do so. This year, the priority given to sustainable fashion is also high and it is not only for designers but also for consumers. This is redefining post-pandemic wedding fashion trends as there is a drastic shift in attire choices for the bride and groom. Instead of building a limited wardrobe by opting for traditional heavy garments, they are now choosing clothes that are durable, versatile and a smart investment.
Apart from fashion, sustainability is also changing a few other wedding trends slowly and gradually. For example, it is driving demand for e-invitations or seed paper invitations and personalized wedding websites, and offering couples the opportunity to limit paper consumption or reuse it in a sustainable way. Therefore, to avoid the relentless waste of plastic and paper that comes with printed wedding invitations, couples are increasingly opting for new-age wedding invitations.
Anam Zubair pointed out: “If the pandemic has taught us anything, weddings are no longer just about social obligations – they are now a time to celebrate the love you have for each other, but it doesn’t mean you can’t be creative with it!In India, weddings are like a festival where all loved ones come together, where one can explore many different things and trends that are constantly changing over time. throughout the year and to bring new aspects to it.